ABN AMRO bank is the main sponsor of the world's biggest indoor tennis tournament, the ABN AMRO World Tennis Tournament in Rotterdam. The bank invests in the future and in socially responsibility.
Within the sponsor department of the bank the focus is on helping talent develop. When looking at tennis and talent, there is a clear connection: ball boys and girls. This has been the main theme for the three-year campaign.
The three-campaign focussed on something new every year. In year one the main theme was introduced with multiple activations such as a portrait film, a spectacular and an online game.
In year two the ball boys and girls (ballkids) were equipped with GoPro cameras that streamed live to the official Facebook channel of the tournament during the final.
In year three a quest was created to look for the best ball boy and girl in the country that ultimately joined the final as an official 'ballkid'.
'Next TV & Film' SpinAwards 2017, Amsterdam
'Best innovation' Best Social Media Awards, Amsterdam
'Social media campaign' Digital Communications Awards 2017, Berlin
'Strategy of the year' Digital Communications Awards 2017, Berlin