Shell Eco-marathon is a competition involving 3,000 students from across the world. Their challenge: build a car that travels the greatest distance possible on just one litre of fuel. A public brand event was developed and organised that attracted 50,000 visitors for four years in a row.

Shell Eco-marathon and Shell Energy Lab: an impressive four-day festival, with ‘Experience the world of tomorrow’ as its theme, where children aged 8 to 14 got the opportunity to discover the world of technology in an engaging and entertaining way.

The Shell Eco-marathon generated a great deal of free publicity. The city of Rotterdam turned yellow and a pop-up store in Rotterdam Central Station gave the visitors a preview of the Shell Eco-marathon and the Shell Energy Lab for two weeks in advance to the event.

© Jesse Post | 2018

© Jesse Post | 2018